Blog Like a Thinker
"Think like a blogger. Blog like a thinker."
This saying is my advice to bloggers (at least it would be if I
knew enough about blogging to be giving advice to them :-) ).
The second half is the most important and would make a good bumper
sticker or t-shirt.
"BLOG LIKE A THINKER."
Bus to Move
"Bus to Move" refers to using a bus for transportation, especially
local public transportation. It is supposed to sound like the general
slang phrase "bust a move" and more specifically like the title of
the song "Bust a Move" by Young MC.
I've been working on writing public transit (mass transit) parody lyrics
to that song for years but haven't finished yet.
"Caps Lock" describes a person "shouting" a lot with ALL CAPS LIKE THIS.
For example, "He went totally caps lock about that on Twitter yesterday".
Might also refer humorously to offline behavior.
"Car Raised" refers to the concept of kids being raised in the car culture
and especially to the adults that they become. I thought of this after reading
a reference to "car crazed" America by someone who was wondering how much
support high speed rail could get.
"Carticulates" refers to particulates in the air that are generated
by cars including tire dust.
"Crosswalk Pitch" is a horizontal version of "Elevator Pitch"
You should be able to get your point/pitch across in the time
it takes to cross the street.
I thought of this after someone approached me at a street corner
about possibly hiring me. The conversation started while we were
waiting for the traffic light to change and I gave him my card
as we talked and walked across the street and then he went in a
different direction when we got to the other side.
Dancing With the Cars
"Dancing With the Cars" refers to pedestrians, cyclists, etc interacting with
cars in shared spaces such as roads and parking lots.
"Electrify Responsibly" refers to the concept of electrifying vehicles
only when we power them with renewable electricity.
This might not be possible to follow strictly in practice, but it seems
like a reasonable guiding principle. I'm afraid that people will be more
interested in getting an electric car than in creating a system that
cleanly generates the electricity that hundreds of millions
(maybe eventually billions) of EV's will need along with all the
other electricity that we will need.
Friends of the Worth
"Friends of the Worth" refers to people, companies, organizations,
etc that put too high an economic/financial value on natural
resources such as fossil fuels.
This phrase popped into my head when I was thinking about the organization
Friends of the Earth.
"Grounders" refers to people who think that fossil fuels such as petroleum (oil)
and/or coal and/or natural gas should be left in the ground.
If My Music is Too Cloud - Then You're Too Old
"If My Music is Too Cloud - Then You're Too Old!!!" is a modernized
version of a classic phrase about listening to music as spoken from
a younger to an older generation.
If the Keyword is Vital - Put it in a Title
"If the keyword is vital,
put it in a title."
This is my SEO/SEM catch phrase to emphasize the importance to search
engines of text that appears in HTML Title tags (title elements).
"Invisible Dye" refers to dye that is used in products to color
something that is not expected to be seen. This came to mind when
I was reading the ingredients of a sports gel in a foil pouch.
You can't see the gel in the package and it is intended to be
squeezed out directly into your mouth. It has "Red 40" in it. :-(
"Microbe Logging" refers to trying to figure
out and document the situation of microbes that might or might not
be eating oil spilled by the Deepwater Horizon in the Gulf of
Mexico (or elsewhere). The term is meant to sound like "MicroBlogging"
as applied to social media sites like Twitter.
Moving Signs Move Customers
"Moving signs move customers".
This was the catch phrase that I put on my business cards before
I started working as a sign spinner. It refers primarily to
getting customers moving toward a store but hopefully to "move"
them psychologically too.
I use the term "Newtonian Marketing" to refer to human-performed
physical activities such as sign spinning that are used in
guerrilla marketing to get attention to a store, event, logo,
message, product, candidate, cause, concept, keyword, etc.
Note that this type of activity can also provide raw material
(images or especially video) for use in social media campaigns
that have a viral or content marketing component.
Combining the term "marketing" with the physics term "Newtonian"
(referring to Newtonian Mechanics) was done to emphasize my view
that doing a job such as being a sign spinner is largely about
marketing/advertising/promoting and not only
plastic. Like my previous business card said:
"Moving Signs Move Customers"
and if they didn't then companies wouldn't pay people to move
signs all day.
Origin of the "Moving Rocks" Name
"Moving Rocks" was originally a potential name for a drumming
concept that I had been working on. I came up with the phrase
while working on my grip with drumsticks on a practice pad
during the summer of 2009. The technique that I was concentrating
on was properly positioning my feet, shoulders, elbows and wrists
in order to facilitate symmetric positioning and motion of my
fingers and the sticks.
The idea popped into my head (while practicing on the
practice pad) that the way that the pattern of
these few specific areas largely determines how everything
lines up is similar to the way that the pattern of rocks can
determine how water flows in a creek. I thought of moving
these different areas of the body as being like moving rocks
in a creek and decided that "Moving Rocks" might be a good
shorthand for the concept.
Within a minute or two I decided that I really liked the
phrase Moving Rocks and that it would also be a cool
name for a song and/or album and/or band and/or
project-of-some-kind. Within a day or two I had decided to
use it for a band name and probably other projects as well.
I've thought of many alternative interpretations of the phrase.
My favorite one from early on is to use "Moving Rocks" to mean
"moving is awesome".
I set up MovingRocks.com in 2009 to facilitate any or all
things Moving Rocks that I might come up with.
"Pinter Rest" (two words) refers to taking a break from other stuff
(e.g. "work") by using
I propose the term "Slow Expo" to refer to the early part of an
exponential growth curve. I thought of the term in the context
of quantities like page views, visitors, friends, fans,
The basic concept is that the early part of an exponential curve
appears to be linear with a slight upward slope. Often it is not
referred to as (or noticed to be) exponential until the later
section where it is obviously rising increasingly fast. This is
especially true as something is unfolding and the steep part
hasn't happened yet.
There is excellent coverage of this in the book
"The Singularity is Near -
When Humans Transcend Biology"
From page 78 of the print edition:
"The figures below show the overall growth of the Internet based
on the number of hosts (Web-server computers). These two charts
plot the same data, but one on a logarithmic axis and the other
is linear. As has been discussed, while technology progresses
exponentially, we experience it in the linear domain. From the
perspective of most observers, nothing was happening in this
area until the mid-1990s when seemingly out of nowhere the World
Wide Web and e-mail exploded into view. But the emergence of
the Internet into a world-wide phenomenon was readily predictable
by examining exponential trend data in the early 1980s from ARPANET,
predecessor to the Internet."
Another interesting thing that I learned from this book (I don't
remember on which page he mentioned it) is that the Internet continued
to grow by these measures during and after the dot-com bubble burst in
2000. Interestingly, even e-commerce revenue (both business-to-business
and business-to-consumer) increased through the dot-com bust.
On page 103 of the print edition Kurzweil points out:
"There is, however, a pace to all revolutions, and the investments
and stock market valuations in this area expanded way beyond the
early phases of this economic S-curve. The boom-and-bust cycle in
these information technologies was strictly a capital-markets
(stock-value) phenomenon. Neither boom nor bust is apparent in
the actual business-to-consumer (B2C) and business-to-business (B2B)
data (see the figure on the next page). Actual B2C revenues grew
smoothly from $1.8 billion in 1997 to $70 billion in 2002. B2B has
similarly smooth growth from $56 billion in 1999 to $482 billion in 2002."
The three figures referred to in the above quotes (and the tables
containing number of Internet hosts for each year from 1980 to 2002
and e-commerce revenue from 1997 to 2005) are available on the website
for the book at
charts page 78
charts page 79
charts page 104.
"Stairmaster Pitch" refers to a longer version of an "Elevator Pitch"
(Elevator Speech). Possibly a good but long LinkedIn profile
(or other social networking or social media profile). Could also
be a rambling not-quick-to-get-to-the-point attempt at explaining
what you're up to verbally in person.
There's a Fine Line Between Scattered and Diverse
"There's a fine line between scattered and diverse" is a saying that
I use to refer to the fact that what appears diverse to one person
may seem scattered to someone else. Also, it is difficult to
evaluate whether your approach to something has become scattered.
This saying was inspired by the line "It's such a fine line between
stupid, and clever." said by the character David St. Hubbins in the
movie "This is Spinal Tap". For this and more Tap quotes see
Spinal Tap" - Memorable Quotes on
"Time Chains" humorously (yet derisively) refers to things that one is obligated to do
to deal with the time change to/from Daylight Savings time.
Who Am I and What Am I Editing?
"Who am I and what am I editing?" is a saying that I use to describe
the disoriented feeling that can occur after spending too much time
at the computer working on too many different things. This especially
applies when concentration and focus are low due to fatigue and/or
lack of sleep. The most important point is
Also the "what" part really applies when
using simultaneous editing (mutiple carets/cursors).
Writing About Writing About Content Marketing is Content Marketing
"Writing about writing about content marketing is content marketing".
Also: "Writing about writing a meta description tag about writing about
writing about content marketing being content marketing is content marketing".